What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Premier Subaru Watertown dedicated locally to the Love Promise?

Premier Subaru Watertown is committed to the communities in which we serve. Community involvement and "paying it forward" is in the fabric of our organization. Our team of employees live in the communities in which we serve. We seek to be a good corporate neighbor and enrich the lives of the people we touch. We are proud to be an active member of the Watertown and Greater Waterbury Community.

Compassion Club, ASPCA
Earth Day Southbury
University Of Rhode Island, University of New Haven, Edith B. Jackson Childcare
Jane Doe No More, New Opportunities, Inc., Jazz on the Green Series, Watertown Chamber of Commerce, Greater Waterbury Chamber of Commerce
American Cancer Society, Camp Rising Sun, Yale New Haven Childrens, Harold Leever Cancer Center

 Subaru Love Promise Heart

Love Promise Stories from Premier Subaru Watertown

Subaru and Premier Subaru Watertown believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Sharing the Love at Watertown Food Bank  –  Brian C

During the month of November, Premier Subaru Watertown began “Sharing the Love” a little early, collecting food and other items for the Watertown Food Bank, a department of the Watertown Parks and Recreation Human, Social, and Leisure Services Group. The Food Bank conducts a mobile food pantry that regularly provides food for those in need in the Greater Watertown area. Lisa L Carew, the Director of the Parks and Recreation Department, stated that Premier Subaru has always been a great “friend” to the Watertown Food Bank. “Your large donation of food will help support our ongoing assistance programs and services. Because of your generosity, we are able to provide so much more for those in our community who are in need.

Having a Blast for a Great Cause  –  Brian C

The Quassy Amusement & Water Park, Middlebury, Conn., presented a spectacular 3-D Fireworks display on July 4, with special viewing glasses for the nighttime event sold for only $1. All proceeds from the glasses sale benefited Healthy Eyes Alliance, and on July 20, Quassy presented a check for $1,000 to the organization. Accepting on behalf of Healthy Eyes Alliance was Naomi Hayner, program manager, with Quassy’s George Frantzis II presenting. Healthy Eyes Alliance’s goal is to put an end to preventable and treatable blindness through early detection, free access to vision care (eye exams, glasses, and surgery if necessary) and public education. It operates in Connecticut, New York, and New Jersey, with today’s donation being targeted to Connecticut. Presenting partners in the fireworks spectacular including the Premier Auto Group in Watertown, Price Chopper supermarkets, TD Bank and Pepsi. Media partners were Voices newspaper and WTNH Channel 8. (Photo courtesy of Quassy)

Premier Subaru supports Amistad Academy Elementary  –  Kayli T

Premier Subaru has been sharing the love with the local community for over 15 years. This month Premier Subaru is sharing the love with Amistad Academy Elementary School in New Haven. Isaac Parker, a tremendous employee of our organization, has two amazing children at Amistad, Kyla and Jason Parker. Premier believes that the children are our future, and Amistad has proven to build an important foundation in learning.The school's main goal is to prepare students for college. Amistad Academy Elementary opened in 2006. Since the opening of the school, the students have shown the necessary skills to succeed in college, career, and life. Premier Subaru is proud to honor Amistad Academy this month with their "love promise". â¿¿Highlight and right click the following link to see our Love Promise in action: http://ep-lin-upload.s3.amazonaws.com/captures/D66/CAB/D66CAB1FDF624DD2A30AEB4B7777C2C8.mp4

Premier Subaru supports the Watertown Food Bank  –  Kayli T

The ownership of Premier Subaru Watertown has a history of giving back to the community since 2000. Premier is very proud to support the Watertown community. Every month, Premier Subaru Watertown partners with a local organization to raise and donate money towards a great cause. During the month of July, Premier Subaru Watertown is promoting the Watertown Food Bank at their dealership. The Watertown Food Bank serves those in need from Watertown to Oakville. Premier Subaru has donated a generous $500 and is hosting a food drive for the duration of July. Premier Subaru Watertown is now accepting all donations for the Watertown Food Bank. Some suggestions include: canned vegetables, canned meats, cereals, laundry detergent, paper products (kitchen and bath) and soups. The Watertown Food Bank has also hosted a new beginnings program, sponsored by surrounding churches; filling backpacks with school items for children right before the start of the new school year. During the holidays, the Food Bank creates baskets for the kids and also puts together thanksgiving baskets. Also, the local Girl Scouts have helped create birthday baskets for the children. The Premier team is very excited to help assist the Watertown Food Bank again and help out the Watertown community!


President Robert J. Alvine, Premier Subaru Watertown, presented Lisa LaBonte, Director of Meals on Wheels for New Opportunities, Inc., with a check for $15,606 this afternoon in the dealershipâ¿¿s showroom in Watertown. The donation represented the proceeds from the seventh annual "Share the Love" event, in which anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities-ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Park Foundation- or a fifth local charity for their customers to support. Premier Subaru Watertown selected New Opportunities, Inc. Meals on Wheels as their "hometown charity" for the 2014 campaign. "We couldn't be happier with the support given to us by Premier Subaru Watertown. We were thrilled when Bob first contacted us about the possibility of participating. Our organization relies heavily on the generosity of those in our community. And a donation of this size will go a long way in helping those in need throughout the region," said Ms. LaBonte. "New Opportunities is just the type of local organization that we love to partner with and provide support for during the Subaru "Share the Love" Campaign. Lisa and her people do such a great job providing a hand up to the community in need," commented Mr. Alvine.

Premier Subaru Supports Meals on Wheels Program of New Opportunities Inc.  –  Lisa L

Premier Subaru of Watertown continued to "Share The Love" in support of the Meals on Wheels Program of New Opportunities Inc. in October as they served as a collection point for the Waterbury Regional Chamber's Blanket Drive. The drive, which benefited Meals on Wheels, Salvation Army, St Vincent De Paul Homeless Shelter and Greater Waterbury Interfaith Ministries, was spearheaded by the Chamber's YPOWR (Young Professionals) Group. In addition to donations from the public and their employees, Premier Subaru collected an abundant amount of blankets from Urology Associates in Middlebury and Thrivent Financial in Bristol. Photo: From left to right: Lisa LaBonte; New Opportunities, Inc., Cynthia Whidbee; Urology Specialist, Julia Weston; Thrivent Financial, Courtney Ligi; Waterbury Chamber YPOWR Program Director, Muriel Mastrianni; Urology Specialist, Kerri Pacheco; Premier Subaru.

Premier Subaru and Premier Subaru Watertown Sponsors Susan G. Komen Breast Cancer Foundation  –  Barbara M

Premier Subaru and Premier Subaru Watertown have been a proud sponsor of the Susan G. Komen Breast Cancer Foundation. During the month of October, Premier is making a pledge to donate $1 for every 'Like' received on each of our Facebook Pages to Susan G. Komen. Susan G. Komen was founded in 1982 with a simple promise to end breast cancer forever, through research, public education, and health screening. Susan G. Komen is world-renowned based on their logo shown here. Premier Subaru and Premier Subaru Watertown thank everyone for their support!

; )
; ;